WWF India

WWF India — Departmental Brochure Series for Moradabad Authority

This project brought together government policy, sustainable development goals, and design storytelling. Working with WWF India, I created a complete set of illustrated brochures for multiple departments under the Moradabad Authority—each crafted to translate complex development themes into accessible, visually engaging narratives.

The series covered diverse sectors including Environment & Climate Change, Ground Water, Medical Health & Family Welfare, Infrastructure Development, and Empowerment of Persons with Disabilities. Every brochure followed a unified visual language while carrying its own identity inspired by the department’s mission.

The goal was simple: design communication that supports SDG localization through clarity, empathy, and visual impact. From concept to final artwork, the brochures were crafted to help teams across departments communicate their initiatives with purpose and coherence.

This project allowed me to blend policy-driven content with illustration, systems thinking, and accessible design—turning complex ideas into visuals that speak to people, not just institutions.