The People Behind The Horse Shoe
About the team
Dec 18, 2025
Designer Duo.
D². Divya & Diksha.
Every studio has tools. Ours just happen to be two humans with very different wiring, united by design, curiosity, and a shared NIFT Delhi postcode.
Meet D Square — Divya and Diksha — the minds, moods, and mildly chaotic energy behind The Horse Shoe Studio.
Divya — The Thinker, The Maker, The Over-Analyzer

Divya is a NIFT alum through and through — undergraduate and postgraduate from NIFT Delhi, because once clearly wasn’t enough. She’s the kind of designer whose brain never clocks out. An overthinker by default, but in the useful way — the kind that asks why before wow.
She’s a passionate painter, a history nerd who loves digging into old symbols, forgotten crafts, and stories hiding in plain sight. That obsession quietly sneaks into her design work: layered, intentional, and never just decorative. Sarcasm is her second language, silence her third. When something looks effortless, it’s usually because she has already overthought it to exhaustion.
Diksha — The Firestarter, The Researcher, The Reality Check

Diksha took the scenic route. She did an MBA first, learned how the world works (and occasionally doesn’t), and then dove headfirst into design with a post-graduate degree from NIFT Delhi. She’s fierce, outspoken, and brings momentum to every idea.
A natural researcher, she loves digging into user behavior, market patterns, and the uncomfortable truths hidden behind “this is how it’s always done.” Talkative by nature and proudly the studio’s gossip queen, Diksha has an uncanny ability to read people and conversations — often before they fully unfold. Where ideas risk floating off into abstraction, she grounds them. Where discussions get too serious, she lightens the room — usually with unsolicited commentary.
Why It Works
The Horse Shoe exists because of contrast. One questions deeply, the other pushes forward relentlessly. One obsesses over detail, the other over direction. Together, they shape brands that balance craft with clarity, intuition with intent.
No hierarchies. No pretence. Just two designers forging ideas the way a horseshoe is made — with heat, pressure, and a bit of stubborn belief that good design should last.
That’s D Square.
That’s The Horse Shoe Studio.
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